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“We need to add more joy and not less. That’s the quest my daughter devised. And she keeps me pretty accountable…”

Real Pretty Kind formed as a notion before Miss C started school. My daughter in complete, joyous kid mode. Unaffected. Naturally high on life. The sort of energy you want to bottle.

I had this ambitious (maybe mad) idea then, on the cusp of her turning tween, that if you created a product for kids her age that shared that same energy – that made them feel that feeling; made the makers feel that feeling; invested into causes that saw their purchase empower their mates; and pay it forward into the future they’ll step into – well wouldn’t that be something?!

And so a tee that empowers the wearer, their friends, the makers, and planet was born. And the rest as they say, is history.

RPK’s an idea that’s bigger than Miss C and me. Something parents and tweens can get behind and own too. And feel proud of.

‘Cos About Us is really About You. It always was.