Hello!


Introducing REAL PRETTY KIND, the new lifestyle label exclusively for
8-14 year old change makers.

WE DESIGN TO EMPOWER pretty bold, pretty smart, pretty kind, fun-loving tweens; ready to dream big + rock their futures! 

Our philosophy's simple: Pretty is as Pretty does. We're always our best selves when we're our real selves, and when we cheer each other on. 

Which is why, this #iso April 2020 we joined the #WEWEARAUSTRALIAN campaign, funding additional wardrobes for Aussie families doing it tough during the COVID-19 crisis.

Because we're #bettertogether.


For MORE JOY in your Tweendom (and less of the rest) sign up. Dive In. And get on Board! 

Here's what's in-store...



⚡️ Cult collectable, ethically made 'Every-Body' tween streetwear that'll take you from park to party + back again. Tough + chic enough still, to pass on once you've outgrown, or send back to us for a 'Pre-Loved' discount on your next purchase.

Plus 10% MEMBERS DISCOUNT on first purchase for all newsletters subscribers + FREE SHIPPING for orders over pre-tax AUD$100. 💥 




⚡️ #peopleandplanetkind gifts ('TWEEN THINGS') championing Tween FRIENDSHIP and SELF-CARE (plus work a treat for those special mama / teacher /neighbour gifting occasions throughout the year 💖) 
Click through for all-you-really-want in eco-friendly BFF postcards, ltd edition artist collab colouring in books, cute stickers, mini scented candle pots for Tweens at home + RPK's essential oil wellness roller Liquid Joy ...plus more in the pipeline. 



⚡️ And, because it  should be ALL GOOD IN THE TWEENHOOD, WE PROUDLY SUPPORT the Alannah+Madeline and Butterfly Foundations - kicking bullying + body shaming (two of Tweens' key concerns) to the curb, with charity donations we make every time you shop with us. Tweens standing with their fellow Tweens. Go you!

For additional support we're also home to some useful Tween resources tabbed at the bottom of this page - for you, your friends or family to turn to when needed.



⚡️ Lastly, championing Tween spirit's got us raising Tween voices too.  
Meet (+ join if you would like ?!) the SQUAD. Our one-of-a-KIND roving crew of Tween Reporters, each sharing their views from around the globe on these Tween Times. Simply email us here.

For theirs and more fun awesomeness, activities + essential family inspo in the Tweendom, check our quarterly Reality Bites Zine



Here's to You.
Our Kind. Real Pretty Kind. 

Shop Clothing

Shop Clothing

Every Body rocks a Tee & Sweat. That’s why they’re our signature staples. Sign Up to the newsletter 'cos our fashion drops land + sell out FAST. Best be in the know (just sayin').⚡️OR..skip the queue!! by shopping our one off subscription 'Club' bundle with discounted product; surprise gifts included; and free shipping in the first delivery.😘 All items see a donation made to The Alannah+Madeline and Butterfly Foundations to bust bullying and negative body image amongst our youth. Tweens standing with their fellow Tweens. Together stronger. #YouCanSitWithUS

Shop Gifts

Celebrating Self Care and Togetherness with our friends, RPK's TWEEN THINGS Gifts Line's a no-fail portal for birthday solutions, Christmas stocking fillers and no-reason-at-all KIND gestures. We also suggest trying our personal fave: Gifting + Self-gifting = #livingyourbestlife 👍😀🌟 All items see a donation made to The Alannah+Madeline and Butterfly Foundations to bust bullying and negative body image amongst our youth. Tweens standing with their fellow Tweens. Together stronger. And delivering on our 'More JOY' forever quest. Happy days. x #realprettykindlovesyou
Shop Gifts