Introducing REAL PRETTY KIND, the new lifestyle label exclusively for
8-14 year old change makers.

WE DESIGN TO EMPOWER pretty bold, pretty smart, pretty kind, fun-loving tweens; ready to dream big + rock their futures! 

Our philosophy's simple: Pretty is as Pretty does. We're always our best selves when we're our real selves, and when we cheer each other on. 


For MORE JOY in your Tweendom (and less of the rest) sign up. Dive In. And get on Board! 

Here's what's in-store...



⚡️First the SQUAD. Our one-of-a-KIND roving crew of Tween Reporters, each sharing their views from around the globe on these Tween Times. 

For theirs and more inspo, awesomeness and essential family resources for navigating the Tweendom, check our Reality Bites Zine. 



⚡️IMPORTANTLY, also be in the know for must-have 
#peopleandplanetkind merch + signature
'Every-Body' tween streetwear label dropping
in 3, 2, 1... 💥 



⚡️And, because it  should be ALL GOOD IN THE TWEENHOOD, WE PROUDLY SUPPORT the Alannah+Madeline and Butterfly Foundations - kicking bullying + body shaming (two of Tweens' key concerns) to the curb, with charity donations we make every time you shop with us.

Yep. We've got your back 👊

Here's to You.
Our Kind. Real Pretty Kind.