REAL PRETTY KIND

Hello!

Introducing REAL PRETTY KIND, the new lifestyle label exclusively for
8-14 year old change makers.

WE DESIGN TO EMPOWER pretty bold, pretty smart, pretty kind, fun-loving tweens; ready to dream big + rock their futures!

Our philosophy's simple: Pretty is as Pretty does. We're always our best selves when we're our real selves, and when we cheer each other on.

For MORE JOY in your Tweendom (and less of the rest) sign up. Dive In. And get on Board!

Here's what's in-store...

⚡️First the SQUAD. Our one-of-a-KIND roving crew of Tween Reporters, each sharing their views from around the globe on these Tween Times.

For theirs and more inspo, awesomeness and essential family resources for navigating the Tweendom, check our Reality Bites Zine.

⚡️IMPORTANTLY, also be in the know for must-have
#peopleandplanetkind merch + signature
'Every-Body' tween streetwear label dropping
in 3, 2, 1... 💥

⚡️And, because it should be ALL GOOD IN THE TWEENHOOD, WE PROUDLY SUPPORT the Alannah+Madeline and Butterfly Foundations - kicking bullying + body shaming (two of Tweens' key concerns) to the curb, with charity donations we make every time you shop with us.

Yep. We've got your back 👊

Here's to You.
Our Kind. Real Pretty Kind.

join the Tweendom

Shop Clothing

Every Body rocks a Tee & Sweat. That’s why they’re our signature staples. Sign Up to our newsletter 'cos our drops land and sell out FAST. Best be in the know (just sayin').⚡️ And COMING SOON - our Xmas annual subscription bundle with free surprise gifts included and free shipping in the first delivery. ⚡️🌟😘 All items see a donation made to The Alannah+Madeline and Butterfly Foundations to bust bullying and negative body image amongst our youth. Tweens standing with their fellow Tweens. Together stronger. Happy days beauties. x #realprettykindlovesyou

Shop Gifts

Celebrating Self Care and Togetherness with our friends, RPK's TWEEN THINGS Gifts Line's a no-fail portal for birthday solutions, Christmas stocking fillers and no-reason-at-all KIND gestures. We also suggest trying our personal fave: Gifting + Self-gifting = #livingyourbestlife 👍😀🌟 All items see a donation made to The Alannah+Madeline and Butterfly Foundations to bust bullying and negative body image amongst our youth. Tweens standing with their fellow Tweens. Together stronger. And delivering on our 'More JOY' forever quest. Happy days. x #realprettykindlovesyou

REALITY BITES' LATEST

RPK EATS IN FULL COLOUR

Armed with the facts, kids can feel empowered to make better life choices. And when it comes to FOOD, the Tweendom's no better time to shift away from being TOLD TO be healthy, and instead their WANTING to be.
Resident RPK nutritionist weighs in with the science and deliciousness. Tweens read on for the goodness..

RPK ART CLUBBERS : ANDY WARHOL

Credited with inspiring the widely used expression your “15 minutes of fame” 1960s legend: Andy Warhol's work celebrates the every day – every thing and every one. Seeing the potential in all things to become extraordinary. Read on and be inspired..

WELLNESS : YOUR 3 ESSENTIALS

Essential oils. Mood and performance boosting, but such a variety to choose from! Our Naturopathy Expert Fay Halkitis unpacks some of the mystery in the essentials wonderland. Read on for her TOP 3 for every tween....

TWEENS WORD ON THE STREET

Melbourne SQUAD member Anya took to the streets over the Aussie school Summer holidays for a current read on tween sentiment as we enter a new decade. What brings Tweens joy. What doesn't. Read on for their take..

REAL PRETTY KIND DIARIES v2: EMILY COXHEAD

Inspiration seeking Tweens often look to younger Adults + wonder 'How did they make it'? 'Can I achieve that too?' + 'What was their Tweenhood like?'
Welcome to RPK Diaries. An intimate collection of behind the scenes human success stories for maximum joy and inspo. Today's interviewee: @thehappynewspaper Founder Emily Coxhead

FRIENDS ARE FRIENDLY + OTHER STORIES

TOGETHERNESS. It's one of our core values. But friendships can still get tricky. They gift us the best but sometimes, the worst of times. Here's 5 things our Gran told us we wish we'd paid attention to at the time. Maybe you can do better!