We believe the fashion industry can be giving back in more ways than one. And we’re on a mission to do just that.

  1. For PEOPLE

Our talented makers, artists and crafts people, share our passion for artisanal, ethical, sustainable fashion and gifting.

They’re also mostly mamas. Why?

An estimated 40.3million people live in modern slavery worldwide. 71% of whom are women.

Raising gender parity in the Fashion Industry and making positive social impact is core to our Mama-daughter back story as a family business. And we believe makes for a better world – paying it forward to the Tweendom as a whole.

        b) For PLANET

 We are ALWAYS ORGANIC where we can, reducing pollutants for local makers, the planet, bees, and your bod. AND ZERO WASTE AIMS through a bunch of ways:

First – small batch production.

This ensures all our pieces fly and none left for landfill.
This does mean Drops land and sell out fast though. So SIGN UP to our love mail to avoid disappointment. And then bask in the knowledge your RPK’s got A+ limited edition, collectability status.

Second - fabric waste innovation.

Fun fact: 15% of all fashion industry fabric hits the cutting room floor. This ends up in landfill and we’re against that.

SO here’s how we flip that:

1. Scrap fabrics for hair ties to mix and match with your tees (cute)
2. Scrap fabrics for pillows for the homeless
3. Scrap fabrics for pulp cotton in swing tags and all our stationary products which are recycled paper or cotton based waste.

Third – closed loop production

We care where our product ends up. So much so we invest in upcycling or giving any pre-loved RPK to Tweens-in-Need each Christmas c/o our lil’ sister label, REAL PRETTY LOVED.

And pay you to help us 😊 Check out the savings for you here.

This is not where the Sustainability story ends.  It’s being refined ongoing – and already further along than most. Because we believe the Tweendom needs our commitment – now and for the legacy we leave.

We’ll be keeping you posted.


READ MORE on our Body Positivity Story here
READ MORE on our Anti Bullying Story here